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Marketing - The Use of Competitions
IM (internet marketing) is growing so rediculously fast, that it is now becoming hard to get your foot in the door of this crowded online society. People are trying to find more and more ways to promote their sites from viral marketing to link building and link baiting.
One idea that bloggers and forum webmasters are implementing is the idea of holding a competition with prize payouts for the winner. For a forum this could be something like, the person who gets the most traffic to the site or who posts the most in a given time etc wins $50.
Bloggers tend to put anyone who comments into a prize draw for a cash payout or again, refering or trafficing the site. These seem to work well, but REAL beauty of hosting competitions is that you don't have to pay out a single penny. Rather than giving out cash prizes, you can give a prize that has 0 monetary value to you, but has a large monetary value to someone else. I.e if you have a high ranking PR site then you can offer a month long link or banner on your site. This is just 1 idea to how you can go about marketing your blog or forum. Try it out. I am holding a couple of competitions at the moment, please check them out at the external links. (One is a banner design competition that closes in 10 hours). |
http://forums.digitalpoint.com/showthread.php?t=770251
| http://forums.digitalpoint.com/showthread.php?t=767239
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This intel was contributed by Nick
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May, 2012
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